Why Digital Advertising Doesn’t Scale
There is a lot of discussion on why advertising spend within digital media has not grown in proportion to the amount of time people spend in digital media. But have a discussion long enough about advertising in digital media, and you are bound to end up in the same place: effective advertising in digital media does not scale efficiently. Simply stated, it is hard to spend a lot of money in digital media.
A great article about some of the problems in the online advertising ecosystem.
Posted via web from Matt Sokoloff | Comment »
